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RAPAPORT… De Beers and the Gem & Jewellery Export Promotion
Council (GJEPC) unveiled a generic marketing
campaign to promote diamonds and diamond jewelry in India.
The program will launch October 10 ahead of the key holiday
selling season, targeting women from 25 to 35 with a “hectic lifestyle and craving
for romance and pampering,” the GJEPC said. It will initially run for three
month…

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