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RAPAPORT… The Diamond Producers Association (DPA) released a short documentary
entitled “Why Real is Rare” that explores how and when couples realize their
connection has become a commitment.
The video is the latest move in the DPA’s marketing campaign to make
diamonds more appealing to millennials, under the slogan “Real is Rare. Real is
a Diamond.”
“In ‘Why Real is Rare,’ we share stori…

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