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De Beers Introduces Ad CampaignKnown as the festival of lights, Diwali is one of the most important festivals in India. For the gem and jewelry industry, this year’s Diwali seems to have brought in a lot of cheer, with demand from within the country showing considerable signs of improvement. The icing on the cake has been the generic promotion campaign for diamonds by the Gem and Jewellery Export …

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