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RAPAPORT… Signet Jewelers rolled out a diamond tracking service to all
Jared stores last month, targeting customers who prefer to see a diamond’s
history.
The ‘Chosen Diamond’ scheme shows customers a diamond’s
journey from rough stone to finished product. Signet started testing it out in
the fall of 2015 in 60 Jared stores and said it also designed a new television
advertisement to promot…

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