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Virtual Reality (VR) is coming and faster than you think. Brands such as Carnival, BMW, Christian Dior and TAG Heuer are actively exploring creating new consumer experiences via virtual worlds. Through a partnership with CEEK, a VR platform, both Richline Group and designer Wendy Brandes displayed VR demos at Intervision at JCK Las Vegas in 2016. Though the environment is virtual, the impact on je…

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