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RAPAPORT… Forevermark will target female buyers in its holiday-season
marketing campaign this year, following a sharp shift in the way consumers acquire
their jewelry.
Self-purchasing by single and married women has increased
almost 50% in the past decade, and grew from 25% of the US diamond market in
2013 to 31% in 2015, according to data from Forevermark’s owner, De Beers.
While eng…

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